Abstract
Climate change, the endangering of biodiversity, poverty, the violation of human rights and increasing population are just a few of many sustainability challenges we need to cope with in the next decades. Young people, in their role of consumers, investors, community members and employees, play a crucial role as change makers since they are able to influence companies to do their part for facilitating sustainable development. At the same time, young people present the workforce of tomorrow and are critical for the competitiveness and innovativeness of companies. The understanding of their values, their expectations and their motivations is therefore important for both, to assess how they can contribute to push companies to behaving more responsibly and—for companies—how they can adapt their employer branding strategies in order to increase their attractiveness as an employer.
This is a preview of subscription content, log in via an institution to check access.
Access this chapter
Tax calculation will be finalised at checkout
Purchases are for personal use only
References
Albinger, H. S., & Freeman, E. R. (2000). Corporate social performance and attractiveness as an employer to different job seeking populations. Journal of Business Ethics, 28, 243–253.
Filatotchev, I., Buck, T., & Zhukov, V. (2000). Downsizing in privatized firms in Russia, Ukraine, and Belarus. Academy of Management Journal, 43, 286–304. https://doi.org/10.5465/1556396.
Inglehart, R., Haerpfer, C., Moreno, A., Welzel, C., Kizilova, K., Diez-Medrano, J., et al. (2014). World values survey: Round six: Country-pooled datafile version. Retrieved from http://www.worldvaluessurvey.org/WVSDocumentationWV6.jsp. http://www.worldvaluessurvey.org
Jackson, G., & Bartosch, J. (2016). Corporate responsibility in different varieties of capitalism: Exploring the role of national institutions. Retrieved June 30, 2020, from https://www.bertelsmann-stiftung.de/fileadmin/files/BSt/Publikationen/GrauePublikationen/Studie_BS_Corporate-Responsibility-in-Different-Varieties-of-Capitalism-Exploring-the-Role-of-National-Institutions_2016.pdf
Klimkiewicz, K., & Oltra, V. (2017). Does CSR enhance employer attractiveness? The role of millennial job seekers’ attitudes. Corporate Social Responsibility and Environmental Management, 24, 449–463. https://doi.org/10.1002/csr.1419.
Koleva, P., Rodet-Kroichvili, N., David, P., & Marasova, J. (2010). Is corporate social responsibility the privilege of developed market economies? Some evidence from central and Eastern Europe. The International Journal of Human Resource Management, 21, 274–293. https://doi.org/10.1080/09585190903509597.
Kooskora, M. (2006). Perceptions of business purpose and responsibility in the context of radicalpolitical and economic development – The case of Estonia. Business Ethics – A European Review, 15(2), 183–199.
Lin, C.-P., Tsai, Y.-H., Joe, S.-W., & Chiu, C.-K. (2012). Modeling the relationship among perceived corporate citizenship, firms’ attractiveness, and career success expectation. Journal of Business Ethics, 105, 83–93. https://doi.org/10.1007/s10551-011-0949-z.
Line, M., & Braun, R. (2007). Baseline study on CSR practices in the new EU Member States and candidate countries. United Nations Development Programme.
Lis, B. (2018). Corporate social responsibility’s influence on organizational attractiveness. Journal of General Management, 43, 106–114. https://doi.org/10.1177/0306307017749627.
Author information
Authors and Affiliations
Corresponding author
Editor information
Editors and Affiliations
Rights and permissions
Copyright information
© 2021 The Author(s), under exclusive license to Springer Nature Switzerland AG
About this chapter
Cite this chapter
Bustamante, S., Pizzutilo, F., Martinovic, M., Herrero Olarte, S. (2021). Conclusion. In: Bustamante, S., Pizzutilo, F., Martinovic, M., Herrero Olarte, S. (eds) Corporate Social Responsibility and Employer Attractiveness. CSR, Sustainability, Ethics & Governance. Springer, Cham. https://doi.org/10.1007/978-3-030-68861-5_36
Download citation
DOI: https://doi.org/10.1007/978-3-030-68861-5_36
Published:
Publisher Name: Springer, Cham
Print ISBN: 978-3-030-68860-8
Online ISBN: 978-3-030-68861-5
eBook Packages: Religion and PhilosophyPhilosophy and Religion (R0)