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Selected Issues in Marketing - Einzelansicht

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Grunddaten
Veranstaltungsart Seminar Langtext Selected Issues in Marketing
Veranstaltungsnummer 202094 Kurztext BAH-M-4
Semester WS 2020/21 SWS 4
Rhythmus jedes Semester Studienjahr
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Sprache englisch
Wichtige Info FE: BWL-2
Termine Gruppe: 01E iCalendar Export für Outlook
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plan
Lehrperson Status Bemerkung fällt aus am Max. Teilnehmer/-innen
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Mi. 16:00 bis 19:30 woch 07.10.2020 bis 16.12.2020    Rumler   Kompakter Kurs, besonders für Outgoings geeignet  
Gruppe 01E:
Studiengänge
Abschluss Studiengang Semester Prüfungsversion
Bachelor BA BusAdmin Abend PO 9 6 - 6 9
Bachelor BA BusAdmin Abend PO 7 6 - 6 7
Bachelor BA IBMAN PO 7 6 - 6 7
Bachelor BA BusAdmin Abend PO 5 6 - 6 5
Bachelor BA IBAEX 84043 8 - 8 12
Bachelor BA BusAdmin Tag PO 9 5 - 5 9
Ausland BA Exchange student (Austauschstudenten) 0 - 0 8
Bachelor BA DFS PO 13 7 - 7 13
Bachelor BA BusAdmin Abend PO 13 6 - 6 13
Bachelor BA BusAdmin Tag PO 13 5 - 5 13
Bachelor BA IBAEX 84043 PO13 8 - 8 13
Bachelor BA IBMAN PO 13 6 - 6 13
Bachelor BA Economics PO 13 7 - 7 13
Bachelor BA BusAdmin Tag PO 7 5 - 5 7
Bachelor BA Double Degree Incoming 84011 0 - 0 13
Bachelor BA BusAdmin Tag PO 5 5 - 5 5
Bachelor BA Economics PO 16 7 - 7 16
Bachelor BA BusAdmin Tag PO 16 5 - 5 16
Bachelor BA IBAEX 84043 PO16 8 - 8 16
Bachelor BA IBMAN PO 16 6 - 6 16
Bachelor BA BusAdmin Abend PO 16 6 - 6 16
Bachelor BA IBMAN PO 17 6 - 6 17
Bachelor BA Economics PO 17 7 - 7 17
Bachelor BA BusAdmin Tag PO 19 5 - 5 19
Bachelor BA Economics PO 19 7 - 7 19
Bachelor BA Economics PO 20 7 - 7 20
Bachelor BA IBAEX 84043 PO 19 8 - 8 19
Bachelor BA IBMAN PO 19 6 - 6 19
Bachelor BA DFS PO 13 7 - 7 19
Bachelor BA BusAdmin Teilzeit PO 19 6 - 6 19
Prüfungen / Module
Prüfungsnummer Modul
202094 Selected Issues in Market
Zuordnung zu Einrichtungen
BWL 2 (Marketing)
Inhalt
Kommentar

Seminar von Frau Prof. Dr. A. Rumler: Selected Issues in Marketing: Intercultural Management and Marketing

 

Introduction to class:

Interculturality describes the congregation of people with different origins of cultures and their interaction in a structured society. In this class the influence of intercultural factors on management and marketing will be researched. Conceptual frameworks of measuring intercultural sensibility will be analyzed and applied to companies or institutions in an international context. Afterwards, students will analyze the intercultural sensibility in different organizations using a previously developed catalogue of criteria. The students will present their findings in a final presentation. They will also write an individual paper on an aspect of the classes’ topic.

 

Target group:

Students of Business Administration and similar programs with a focus on marketing

 

Content of class:

What is “interculturality”?

Which theories can be utilized to explain “interculturality”?

What is the relevance of “interculturality” for international management and marketing? What are influencing factors and strategic decisions in international marketing?

 

Learning goals:

Fostering of intercultural sensibility as well as competence to work in intercultural teams

Acquisition of knowledge about theory and models of interculturality in international management and marketing

 

Teaching methods:

Asynchronous lectures (via Moodle) and online class meetings with case studies. Some international guest speakers will attend via video conferencing.

 


Strukturbaum
Keine Einordnung ins Vorlesungsverzeichnis vorhanden. Veranstaltung ist aus dem Semester WS 2020/21 , Aktuelles Semester: SoSe 2021